Company mission

CH Carolina Herrera is House of Herrera’s luxury lifestyle brand. As one of the most prominent brands in the industry, CH Carolina Herrera’s immediate success was backed by Venezuelan designer Carolina Herrera’s career as a global icon in luxury and timeless elegance.

Featuring accessories, women’s, men’s and children’s collections, the brand rapidly established itself with more than 400 stores in Europe, the Americas, Middle East and Asia.

CH Carolina Herrera is part of STL Sociedad Textil Lonia, a global company with more than 800 stores in 43 different countries, and a team of more than 2500 employees.

Talent, innovation and constant growth can be found at the core of this dynamic and creative group. Our culture is based on teamwork and passion for our brands. We are looking for colleagues who will bring talent and commitment to the team and who want to grow in a fast-paced, international organization. Our aim is for you to become a part of our project and accomplish your goals by our side.

Sales Associate – Job Description

The Sales Associate is responsible for creating and maintaining an elevated, welcoming, and organized shopping environment for our clientele. This role focuses on delivering exceptional customer service, driving customer loyalty, and supporting overall store performance through strong product knowledge, operational precision, and a polished luxury‑retail presence.

Responsibilities include, but are not limited to:

Client Experience & Relationship Building

Provide a warm, personalized, and memorable luxury experience from initial greeting through post-purchase follow-up.
Develop long-term relationships by understanding clients’ preferences, lifestyles, and purchasing history.
Create meaningful connections that encourage repeat visits and brand engagement.
Achieve daily and weekly individual sales targets and KPIs as defined by store leadership.
Maintain and develop the store Client Book, supporting relationship‑building and aftercare through daily outreach.

Operations, Compliance & Store Excellence

Replenish products on the sales floor according to company procedures while upholding visual merchandising standards.
Support merchandising and inventory activities, ensuring the sales floor is neat, organized, clean, and fully stocked.
Process transactions accurately and efficiently.
Adhere to all sales‑related policies, procedures, and compliance standards.
Assist with unpacking, hanging/folding merchandise, stock checks, and applying security tags when necessary.

Brand Representation & Product Expertise

Uphold store readiness and maintain Front of the house/Back of the house excellence.
Serve as a brand expert, inspiring the team with deep product knowledge and passion for the brand’s heritage.
Maintain expert knowledge of all product categories (women’s and men’s ready-to-wear, children, accessories, handbags, and footwear.)
Conduct daily virtual fitting room pitches (per leadership directive)
Continues ongoing education and product knowledge training; attends Train-the-Trainer sessions to further develop expertise.

Communications & Partnership

Communicate clearly, professionally, and respectfully with clients to understand their needsand provide tailored solutions.
Listen actively and respond with understanding while maintaining the brand’s service standards.
Foster a positive, inclusive, and professional work environment through respectful communication and mutual support.
Work collaboratively with colleagues to ensure seamless client experiences and efficient daily operations.
Share product knowledge, client insights, and best practices to support overall team performance.

Requirements:

Minimum 1 year of retail experience, preferably in luxury, premium, or fashion retail.

Proven ability to achieve sales goals and deliver exceptional client experience.
Strong interpersonal communication skills and ability to connect authentically with clients.
Excellent product‑presentation, styling, and storytelling abilities.
Highly organized, detail‑oriented, and committed to luxury boutique standards.
Ability to multitask, prioritize, and perform calmly in a fast‑paced environment.
Strong POS accuracy and comfort with handling transactions.
Professional, polished presentation aligned with brand standards.
Ability to stand for extended periods and lift up to 35 lbs.
Flexible availability including evenings, weekends, holidays, and peak periods.

Competencies:

Consistently meets/exceeds sales goals; closes confidently; uses storytelling to elevate perceived value; naturally upsells/cross-sells; plans daily outreach and appointments.
Greets by name, recalls preferences; follows up post-purchase; sends tailoredinvitations/notes; maintains accurate client records.
Listens deeply, adapts style to client; handles objections with grace; stays poised during pressure or conflict.
Explains materials/craftsmanship clearly; translates features to benefits; protects brand integrity in claims and care advice.
Flawless transaction accuracy; pristine displays; precise sizing/fit/presentation; perfect gift wrapping and packaging.
Discreet with VIPs; honest recommendations; respectful team collaborator; service-first mindset.

For more information regarding our company and products please visit:

www.chcarolinaherrera.com

Sociedad Textil Lonia Corp. is an Equal Opportunity Employer. All qualified applicants will be considered regardless to race, color, religion, sex, national origin, sexual orientation, disability, age, gender, marital status, citizenship status, veteran status or any other characteristic protected by applicable federal, state, or local laws.

Job Type: Full-time

Pay: From $21.00 per hour

Benefits:

401(k)
401(k) matching
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance

Experience:

luxury retail sales : 1 year (Required)

Work Location: In person

CH Carolina Herrera

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